Valkoinen Risti (Finnish language for White Cross) is a Finnish family held company in fourth generation, founded in 1925 and continuously selling consumer goods in the Finnish market ever since.
Valkoinen Risti, call us Valkri for simplicity, is based in Helsinki, but we operate nationwide both in retail and food service. We also export our own Finnish legacy brands.
Our staff are experienced professionals and can often say “been there, done that”.
Our Finnish culture and mentality might confuse foreigners, in our reluctance to laud ourselves or the achievements we have made over the decades.
At Valkri we strive not to overpromise or take on challenges, where we see a wild goose chase. This approach also saves our partners’ money.
Over the years we have built many brands, from scratch, in the Finnish market.